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The Formula For Successful Social Media Strategy

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On Wednesday, three of our social-media-loving C|O staffers attended an all-day conference called Social Media University Milwaukee, hosted by Trivera. Attendees created so much social media chatter that the event’s hashtag, #GoSMUM, was a trending topic on Twitter by mid-morning in the city of Milwaukee. There were so many people and presentations to learn from—we’re still spinning! We managed to put together our top five most memorable takeaways of the day, but should you feel inspired after reading these, a quick browse through #GoSMUM will surely whet your social media palate.

JamesHouchin

CONTENT KNOWS NO SILOS
A successful strategy should integrate social media all the way down to the tactical level to ensure that efforts are cohesive and messaging is consistent. This synergy creates bountiful opportunities to reach audiences in new, unique ways.

Christina Steder
TACTFUL LISTENING IN SOCIAL MEDIA IS KEY
In addition to planning a successful content strategy, strategic listening and responses are important for building relationships. The new “autograph” is a retweet from a brand or iconic person. Without a strategic listening strategy, how will you find these opportunities?

HeatherShwartz

THERE IS SUCH A THING AS TMI
There are a lot of people saying a lot of things. There are a lot of brands saying a lot of things. Don’t be part of the problem. Saying too many things isn’t necessarily better than saying a few things well. In addition, write them appropriately for the platform/vehicle you use and don’t be redundant by posting the same copy across all platforms.

CO

MAKE SURE THERE’S A WIIFM
People don’t care why you do what you do, unless they know what’s in it for them. By keeping this in mind and providing a “WIIFM” (What’s In It For Me?), content can provide relatable context that ignites engagement.

Alexandrea

THERE IS NO FORMULA FOR SUCCESS
Despite learning tons of new theories, tactics and best practices, the fact remains there is no one formula for success. What works now will change, and your strategy should allow for flexibility to evaluate and adjust. What works for one brand won’t work for another. So stay creative.

Thielke


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